You get what you pay for . The more people you want to reach, the more money you end up paying. But bigger ads don t always produce the biggest response! If you re in a large market, your paid ads are competing with lots of other ads for the same space some ads run by companies with deeper pockets and bigger budgets. If your paid advertising fails to produce any sales or customers, there s no refund. You just lost your ad investment - and have nothing to show for it. Worst of all, Paid Advertising EXPIRES! So you ve got to keep paying for newer ads all the time. Let s be honest: You can t run a real business without paying for advertising. Pay-per-click ads. Magazine ads. Direct mail. Radio TV commercials. Banner ads. CPA and CPM. Co-Registration. Inserts. Yellow Pages Ads. It all costs money. And, if you don t know what you re d...